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Marketing Specialist

Company: Millennium Dental Technologies
Location: Cerritos
Posted on: July 31, 2022

Job Description:

Reporting to the Director of Operations, this role will focus on marketing products to applicable clinicians (dentists, periodontists, etc.). The overarching goal is to generate brand awareness and engagement among this influential community in order to support efforts to retain and grow business as well as to generate new direct sales. As such, the ideal candidate has 3-5 years of experience within the dental care space, and is familiar with clinical terminology and other technologies used in practices. Leveraging an in-house support team, the Marketing Specialist position will develop and ensure the planning and execution of targeted marketing campaigns, working collaboratively with key stakeholders in applicable areas Sales, Training and Manufacturing to align and optimize efforts. The candidate should be an excellent communicator and project manager, and be strong with modern marketing approaches including use of Marketing Automation tools, Account Based Marketing, Search Engine Marketing, Social Media, etc.Primary Responsibilities

  • Plan and execute marketing campaigns to optimize growth potential for decision makers through engagement with clinicians (private practices, specialists, and influencers)
  • Build brand awareness and enhance brand perception among our LANAP clinicians base
  • Work in close collaboration with internal stakeholders across Sales, Marketing and Training to align and optimize efforts
  • Create plans and messaging in line with clinical marketing strategy
  • Assume applicable project management responsibility for marketing campaigns
  • Take part in ongoing management/updating of applicable Marketing website content
  • Ensure and leverage the availability of campaign and related metrics for continual evaluation and improvement of marketing efforts; Identify, extract and share KPIs
  • Work with graphic designer, web development team, search engine marketing, PR/social media, and conventions & events to create effective multi-channel Marketing efforts
  • Support Sales team with any/all applicable Marketing materials
  • Support clinical training team with any all materials to increase end user engagement
  • Work directly with KOL's/key partners to optimize outreach and engagementRequirements
    • Must have a college degree (Bachelor's); preferably in Communications, Marketing or Business
    • 3-5 years of writing & campaign experience in a marketing function
    • 3-5 years of experience working in the dental industry
    • Experience in product launches, retention marketing and brand awareness campaigns
    • Experience with SEM, social media, 1:1 marketing via marketing automation and other modern and traditional marketing approaches
    • Local Candidates only

Keywords: Millennium Dental Technologies, Cerritos , Marketing Specialist, Advertising , Cerritos, California

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